How Spotify Ended Up Spending Millions On A Bunch Of Shows They Never Made

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The Lede

Podcasts from film director Ava DuVernay's production company Array, the Sussexes (Prince Harry and Meghan Markle) and a Batman drama from David Goyer and Warner Bros. were among some high-profile projects announced by Spotify over a year ago, but none have come to fruition or shown any semblance of progress since. A person with knowledge about Spotify's podcasts told Insider that the scene resembled a "sh*t show."

Key Details

• Sources told Insider that Dawn Ostroff, Spotify's chief content and advertising business officer, oversees much of the green-lighting process and "is slow to get stuff made" as things start moving.
• After signing deals with Spotify, Ava Duvernay, the Duplass brothers and other creators have since parted ways with the company.
• Spotify has had success with their high-profile exclusives like "The Joe Rogan Experience" (whose deal is worth an estimated $200M, per the New York Times) and "Call Her Daddy."

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